Augusta, Georgia— October 27, 2003 Cindy Busch of the TheExecutivesCloset.com has turned the art of dressing well into the science of increasing wealth, stimulating attraction, and powering up status. How? Through the creation of a positive personal image with impeccable style, valuable time saved, and the acquisition of beautiful custom tailored clothing and furnishings at a tremendous value ALL BUILT ONLINE. “The concept is tremendous and saves our clients thousands in custom made apparel.” Cindy states, “We spent 4 years spanning the globe to bring custom made apparel to our clients at a price comparable to better men and womens wear off the rack, now custom made apparel is no longer reserved for the super elite with big pocket books.”

B. Joseph Pine II, mass- customization expert and author of the book "Mass Customization: The New Frontier in Business Competition" (1993, Harvard Business School Press), says apparel is the most suitable industry for mass customization, because body uniqueness causes discrepancies in the fit of standard sizes. In addition, "Mass customization allows you to connect with people any time they want to buy, any way they want to buy and anywhere they may be," he says. "That they don't have to come into the store is the biggest factor. It provides more of what they want, so they're more willing to buy from you the next time." The Executive’s Closet bottom line is increasing our clients bottom-line and good looks and giving our clients exactly what they are looking for.

Quality is not diminished either, for they have their own Master Tailors with years of generational experience and import their cloth directly from the finest cloth mills in Europe and around the World and they use Ecommerce technology to market. Because of this, they are able to pass tremendous savings on to their clients. They have thousands of fabrics to peruse (online) and many styles to choose from or if there is something special they will work with you to meet your custom clothing needs.

They are “custom” in that they will create “new patterns” for those who have special needs or request but do not drape the fabric over their clients or have them come in for up to 7 seven fittings which is quite time consuming. They are “made to measure” in that they do create garments from given measurements and other factors and they do have stock patterns that they work from. Cindy states, “With all do respect to full custom tailors who drape fabric over the client, if you get the measurements right and consider other things like lay of the shoulder, the fall of the arm, the lay of the garment on the waist/hips, the back, neck and the ride of the legs and the seat, you can get it right. Receiving the correct information is the key, which is what we do for we work with each of our clients individually and we have images online that offer several physical scenarios and you pick which one best represents your form.” Everything can be done online and you don’t have to interact with anyone if you don’t want to, the site is fully automated and very comprehensive. However, help is readily available by calling in or emailing if needed.

They have partnered with several Master Tailors here in the U.S., Europe and Asia that understand the human form and the symmetry of it. You can utilize their full sartorial service option with personal direct service from wardrobe consultants or if you know what you want just shop online. They also have an advice section and are working on their “best picks” section that will act as your own image consultant taking the guess work out of custom made apparel. You’ll no longer question which style? or which color ?, that question will be fully taken care of once a few questions are answered. Or you can just pick up the phone and call or write via email.

They ask their clients to compare their garments to high dollar names that have custom suits starting at $5000 compared to their $549 custom suit. And then they appeal to their client's logic, should you pay for a name on a label that is typically never seen? Or for a World Class beautifully tailored custom made suit and save $4,451 dollars. They'll put their client’s name on the inside of the jacket if a name is what is important to them.

Their objectives are accomplished, in part by elimination of:
• costly middlemen
• layers of corporate bureaucracy
• expensive ad campaigns for well-known labels which are typically never seen
• inventory cost
• retail brick and mortar and employee cost


In addition to eliminating the negatives, they include the positives:
• attention to detail
• superb custom quality
• luxurious fabrics
• convenience
• ecommerce technology
• superb customer service
• value added features without raising prices
• focus on cutting overhead cost

The Bottom Line:
• beautifully tailored hand made custom clothing
• and excellent sartorial service
• at a price point that is comfortable to the wallet
• a one a kind business model saving clients thousands
• and a unique approach to marketing custom clothing that has proven highly successful.
Price, quality and service are the targeted hallmarks of The Executive's Closet. Their tremendous growth since inception, coupled with high customer service rating, reflect their ability to achieve their marketing goals consistently.

You can contact Cindy Busch at TheExecutivesCloset.com for all your custom tailoring needs.

For additional information view contact info below

contact: Cindy Busch available for interview
phone: 706-399-4655
www.theexecutivescloset.com





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