The 2003 PBR season has been a rough one for XD Sports Professional Bull Rider, Brent Vincent. Going into this weekends PBR Built Ford Tough Series event in Greensboro, NC., Brent was sitting 47th in the standings and in danger of being cut from the tour. After every few Built Ford Tough Series events, the bottom five guys are cut from the tour and replaced with new riders from the Challenger Tour. Brent knew he was in a hole that would be tough to get out of but, this weekend was different. For the first time, Brent would be sporting the logo of his brand new sponsor, Lucky Brand Jeans! "I knew I had to dig deep" said Brent, "I've just been in a little slump." Well, the slump was broken and Brent went on to place in the first two rounds and ended up fourth over-all, jumping him from 47th to 22nd in the standings. "I was excited to be wearing the Lucky Brand logo..." said Brent, "...and they defiantly lived up to their name!"

Lucky Brand Dungarees creates, designs and produces denim, sportswear, knits, wovens, outerwear, t-shirts and activewear for men and women. Current Lucky Brand licensed product includes furniture, sleepwear and underwear, fragrance, swimwear, kids, eyewear, leather and socks. The collections are carried at better department and specialty stores nationwide including Nordstrom, Buckle, Bloomingdale's, Dillard's and Fred Segal.

Lucky Brand is also sold at 70 company-owned stores located nationwide including Arizona, California, Colorado, Florida, Illinois, Massachusetts, Missouri, Nevada, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington, Utah, Connecticut, Ohio, South Carolina and Washington D.C. Additionally, Lucky Brand products are offered online at www.luckybrandjeans.com
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