PITTSBURGH, PA August 28, 2003 -– The Pittsburgh Jeans Company, with the help of Ripple Effects Interactive, has launched its inaugural Web site (www.pittsburghjeanscompany.com). Aimed at high-end consumers interested in designer fashion, the boutique retail store, located in the South Side of its namesake city, enlisted the services of Ripple Effects Interactive for its award-winning creative team and proven success in helping companies build brand awareness.

With its new Web site, the store seeks to reach and sell to customers beyond the Pittsburgh market. In fact, the store was motivated to create its online presence from the demand it has already received from buyers across the country about its hard-to-find designer fashion clothing.

“While we love serving the fashion-conscious in Pittsburgh, we are trying to broaden our horizons,“ said Lawrence Scott, president of Pittsburgh Jeans Company. “The brands we sell are in demand in Western Pennsylvania, the Midwest and throughout the entire United States. We expect the Web site to help us increase awareness of our unique culture and the tremendous brands we offer.”

Among the elite brands available at Pittsburgh Jeans Company are: Citizens of Humanity; Paper, Denim & Cloth; Seven; A.G.; Juicy Couture; Miss Sixty; Blue Cult; Diesel; C&C; and Lacoste.

“Working with Pittsburgh Jeans Company and its avant-garde culture was a blast,” said Louis Malafarina, chief executive officer at Ripple Effects Interactive. “Both of our companies pride ourselves on the same thing – delivering a great look that makes sense to our customers.”

Ripple Effects Interactive has built a rising profile for its great work within the retail apparel industry. Recently, the agency was honored with by Graphic Design:USA magazine with an American Graphic Design Award for a design project completed on behalf of American Eagle Outfitters.

Founded in 1924 as Pittsburgh Waist Overall and Mercantile Company by Jacob Scott, Pittsburgh Jeans Company originally catered to the work wear needs of local steelworkers and coal miners. The founder's son, Randall Scott, changed the store’s name in 1966 to Pittsburgh Jeans Company. Since it’s founding, the company has established itself as one of the top retailers of women's premium jeans, as well as cutting edge designer and contemporary sportswear collections.

Ripple Effects Interactive is a premier agency that partners with clients to create innovative online programs. As a full-service interactive agency, Ripple Effects Interactive offers a complete range of services - from strategic planning to application development to universal accessibility consulting.

Located in Pittsburgh and Philadelphia with representation in Washington, D.C., Ripple Effects Interactive features a team of 40 interactive specialists, and was recently among the nation’s Top 50 interactive agencies by Ad Age magazine. Since 1998 the company has worked with government, education and large corporate clients, including the Commonwealth of Pennsylvania, Carnegie Mellon University, Johnson & Johnson and Coca-Cola.

Ripple Effects Interactive has built a reputation for high-quality work, winning nearly 70 industry awards in the past three years alone, including the prestigious 2002 ID Magazine Gold Award for Web site design.

For more background, visit www.RippleEffectsInteractive.com.





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