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Christina Worthington        Pat Sheehy                                  
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French/West/Vaughn        Two by Four
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RIGGS WORKWEAR™ BY WRANGLER® NAMES MARKETING PARTNER
Two by Four Selected as RIGGS WORKWEAR Advertising Agency

CHICAGO – Oct. 20, 2003 – Wrangler®, a division of VF Corporation, the world’s largest apparel manufacturing company, selects Two by Four, a Chicago advertising agency, to conduct advertising for its new RIGGS WORKWEAR™ by Wrangler® brand. Two by Four is the advertising agency of record for the Wrangler Western Wear and 20X brands.

RIGGS WORKWEAR™ by Wrangler® is a functional denim workwear line specially engineered to meet the performance requirements and apparel needs of the working man. Offering jeans, jackets and shirts, the line is specifically constructed for durability, mobility and comfort during long hours on the job. Exclusive jean features such as durashield‘ – a superior fabric that increases durability without sacrificing softness and comfort – and “Motion Fit” – the custom innovation that promotes free movement during strenuous work – are cornerstones for the RIGGS WORKWEAR‘ line. Additionally, a crotch gusset, deep pockets, wide belt loops and a patented leather front pocket reinforcement are all added extras found on the products.

RIGGS WORKWEAR™ and Two by Four will create awareness and drive sales through a variety of marketing vehicles, including print advertisements, retailer-tagged outdoor billboards, radio spots, direct mail to retail buyers and a gift-with-trial promotion in key markets.

“The market size for work jeans presents enormous potential, with each consumer buying six pairs of jeans per year,” said Phil McAdams, president Wrangler specialty apparel. “With no complete line of denim products for the working man currently in the marketplace, Wrangler welcomes the opportunity to meet their needs.”

“RIGGS has really done their homework, which makes our job a lot easier,” says David Stevenson, president Two by Four. “They have delivered a product that consumers asked for. The features are a direct result of talking to working men and developing a line for their very unique and specific needs.”

RIGGS WORKWEAR‘ is available nationwide at retailers providing quality work apparel. For more information regarding the Wrangler family of products or to place a RIGGS WORKWEAR‘ by Wrangler“ order, visit www.wrangler.com* or call 1-888-245-9766.

About VF Corporation
VF Corporation is the world's largest apparel company and a leader in jeanswear, intimate apparel, playwear, workwear and daypacks. Its principal brands include Lee‚, Wrangler‚, Riders‚, Rustler‚, Vanity Fair‚, Vassarette‚, Bestform‚, Lily of France‚, Lee Sport‚, Healthtex‚, JanSport‚, Eastpak‚, Red Kap‚ and The North Face‚.

VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, http://www.vfc.com.

Two by Four is a full-service advertising agency that creates and executes strategic and creative marketing communications for its clients. Two by Four offers clients advertising, design, promotions and media all under one roof. By providing clients with integrated services, Two by Four achieves not only efficiencies of scale, but also outstanding creative work consistent across all mediums.



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